• News

    Creating A Brand


    An online business, like any business, thrives with loyal customers. Loyal customers are return customers, and, so long as you have what they need or want, they will keep coming back to your business to purchase goods or services. The relationship you build and maintain with your customer begins with your brand.


    Branding is the creative process of building a visual image of your product or company. Creating a brand is creating a clear and unique identity for your business; the name, design scheme, logo and slogan are part of your brand.

    Brand loyalty is not simply having a recognizable brand; it is about having a brand that customers feel is honest, reliable and consistent.

    What’s in a name?

    You want the name of your business to be memorable, represent the correct image and create an impact (a feeling, heightened interest etc.) on the viewer, and whether or not it is personal or not, you want it to be search engine optimization (SEO) friendly. The logo, like the name, has to be simple, appropriate, versatile and timeless so be considerate of these factors when coming up with your brand, and remember that some of the most successful brands in history aren’t particularly creative, but they are memorable enough to be the primary identifier.

    Your slogan or tagline can add a level to your brand identity; taglines do not need to be overly specific or philosophical, but are short and simple catch phrases that customers will connect to your brand.


    A weak brand is bad starting position, make sure that you have one strong yet simple brand that you apply to everything from letterheads to rulers to t-shirts; the more visible your brand the more likely to be remembered, thus customers are likely to think of you when they are looking for a service or product that you distribute, they will be more inclined to recommend you if you are memorable.


    Make sure that you a delivering on your promises, skimping on quality will not help to create a brand that customers will trust or want to purchase from again, which will definitely cost you in the future. This applies to everything from packaging and stationary to staff and contractors.

    Remember, the small details matter. Open lines of communication, thoughtful details, and great service delivery will help to create and strengthen your brand identity and grow your business.


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  • News

    Being Business-Savvy: Common Mistakes And How To Avoid Them


    Starting your own business is an exciting process that can be extremely rewarding, especially when you start making a profit. Starting a business online is a relatively easy process, but mistakes can and will happen. The tips bellow can help you avoid or correct these common mistakes.

    Not Planning Ahead

    Having a plan for your business does not have to be in the form of a long and tedious document, but it needs to exist. Focus on who your target market will be, what you are selling, what can you charge for it and the state of your finances (ie. how much you have, whether it will last and whether you will be able to handle a loss).

    Expecting Too Much Too Soon

    You may be saying to yourself “Well, that’s obvious,” but don’t overestimate your ability to see the future, as many businesses feel they ‘have it in the bag’ but fail to understand this; often, a new business will make losses or be unable to provide a steady income long before it starts to see profits, and so they simply fail to put in the effort and dedication needed to work through the tough times.

    Neglecting Customer Satisfaction

    The customer is always right, even when they are wrong. Now make that your mantra.

    Sweating The Small Stuff

    One of the most difficult tasks when starting a business is to know how to use your time and resources appropriately. You do not need to be in control of everything if you learn how to delegate, how to budget your time and learn how to not undervalue yourself, your business and your products.

    On a side note here, if you are outsourcing certain services remember that you tend to get what you pay for, so find professional service providers.

    Not Saying No

    One cannot stress the importance of these two letters. Learning to say no to bad clients, no to bad employees (get rid of them) and no to your love of procrastination will make you stronger as a person and as a business owner.

    Not Leaving a Paper Trail

    Terms and conditions and contracts with clients, service providers and customers should never be an afterthought. Make sure to keep this simple, clear and to the point. You, your client, service provider and customers need to know what to expect, how long it will take and the terms and conditions of payment.


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  • News

    Web Essentials


    When creating your own website there are a number of questions that will start nagging at you. Have I done enough?? What will make me stand out and make people want to see this? The purpose of this blog is to addresses what creates a successful web page, be it personal or for business.

    What are the absolute essentials for a web page?

    Home Front

    This does, of course, depend on what type of format you are using to what purpose. For this purpose, we are going to discuss multiple page website formats. Generally, the very first, and possibly most essential, page your potential and existing clients will see is the Home page. The home page is the ultimate of first impressions, this is your first opportunity to share the image, opinions and “feel” of your website (and in turn for your brand). The most popular elements include an “about us” portion; this is a chance to define the “who, what, why and how are you different?” and it shouldn’t have to be said, but avoid clichés!

    Products and Services

    If you are offering a service or product, having a page dedicated to each individual product is often the best route. For readability purposes, no one enjoys a crammed page, although you should refer to the products and how they meet the customers’ needs on the home page. People are viewing these products wanting to know as much as possible before purchase, so give a detailed description of your product, not only of materials used but the story behind the product could add to the unique quality of your product. Your product/brand recognition could be further enhanced with a portfolio or gallery of your products, events, staff et cetera.


    It is also advised to have testimonials and/or interactive rating systems, so clients can see that you are reliable and that they are getting quality services and products. Testimonials, contact forms and information, privacy policies, terms and conditions et cetera. simply add to how much your clients trust you and view you as a legitimate and honest brand.


    Additionally, a Blog with original and professional content can help to show that you understand your client and are engaging with them and their interests; this further improves the relationship between you and your market which results in overall brand loyalty. Consider your options here; outsourcing has become particularly useful here, especially for smaller companies with fewer resources and there are many companies who can aid in this process.


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  • News

    Minimalist Web Design

    The Cambridge Advanced Learner’s Dictionary & Thesaurus defined “The bigger the better” as: how much you value or want something is decided how big it is. But does this really counts for everything in life?

    No, definitely not when it comes to web design. Yes, I know there will always be that someone who “knows” better or “thinks” that he knows better.


    Get rid of needless things

    Why would you want to include unnecessary elements and content in your web design? Certain designs can affect the usability of a website so you need to focus on the things that are important to your target market. Keep it simple – decide whether you want to include images etc. but you also need to make sure that you don’t lose the impact that you originally had in mind.


    Keep colour to the minimum

    Bright colours definitely do stand out but black, white or grey can add significance when it comes to minimalism. Choosing the right accent colours is vital but there is always room for any colours of the rainbow. Just be careful when it comes to bright colours – you don’t want your website to look like the exterior walls of the nursery on the corner of the street.


    White and Grey emphasize

    Take your minimalist web design to a larger extent with white spaces. To emphasize some elements over others, it is critical to use white space but try to avoid “empty” spaces. Shades of grey can be used for backgrounds and works beautifully when combined with black, white or other colours.


     Make every detail count

    When you decide on doing minimalist web design, it is important to realize that all the other details have significance. Borders, spaces, colours, – the overall look – must all come together when there are just a few other elements.

    You can still put your individual “stamp” on your website despite the minimalism. It can basically be anything: elegant or sophisticated, modern, fresh or even funky.



    This is one element of minimalism where bigger is allowed to be better. Making use of big typography can make a huge impact on a website. It is a popular choice for headers, accents, and to add visual interests.

    Circles are also very popular for minimalist websites. It can be used as accents in headings, logos and for navigation.o, next time you are planning a web design, remember you can keep it simple but beautiful.

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  • News

    How Social Media Can Improve Your Website

    Building a website is a fun and exciting process; but what do we do once our website is up and running? Usually there is a period where we are able to sit back and relax and allow our efforts to begin to fruit. But this period of relaxation does not last too long; sooner or later we will need to update our website and make any necessary changes, and most importantly; we need to direct traffic to our website. Traffic can be directed to our website in a number of ways including Search Engine Optimization (SEO) and advertising. One of the best ways to attract traffic to your website and to reach a lot of people is through social media, and this is how you do it:


    Create a Social Media Page

    Log onto the popular social media platforms such as Facebook and Twitter and create a business page for your website. Be sure to include images such as your logo and images from your website, and add information and description detailing what you do or what you have to offer. Once your social media page has been created; be sure to send invites to all of your friends and contacts so that they can see and ‘like’ the page in order to keep up to date with your happenings.

    Share Your Page

    It sometimes is not enough to simply share our business page with contacts and friends we already have; sometimes we will need to share our page with a wider audience in order to reach people who will want to support our business. Something that you can do is to share your business page in groups and on other pages where you know you will be able to reach your target market. For example, if you sell health products, it will be to your advantage to share your business page in a group that relates to health and healthy living.


    One of the major advantages of social media platforms is the fact that you can post daily updates. Daily updates are great because they act as reminders of your business or service so that people will always have you in mind. You can post frequent updates relating to products you sell, services you offer, any promotions or specials you are offering and even any competitions you may throw. These updates can also simply be entertaining or thoughtful images that relate to what you do.

    We hope that you enjoyed reading these tips and we hope that you will enjoy the wonderful advantage that social media marketing can bring for your website.


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  • News

    How to Increase Traffic to Your Website


    Once you have designed and created your website, you still need to consider how you plan to attract traffic to your website. Having a website won’t do you much good if no one knows about it and if people can’t find your website while searching online. Promoting and marketing your website and creating a web presence are important factors to take into consideration in order to create a successful website. Below we will take a look at 4 tips that can help you to increase the amount of traffic to your website:

    Incorporate SEO:

    SEO stands for Search Engine Optimization and is a fantastic way to increase the amount of traffic to your website. It can also help you to reach people who you otherwise would not be able to reach, as people from all around the world will be using search engines to search for products, ideas or services that relate to the content on your website. Using SEO content ensures that your website makes an appearance on search engines whenever someone searches for anything related.

    Create a Web Presence on Social Media:

    Creating a web presence on social media platforms such as Facebook, Instagram or Pinterest is a great way to advertise your website and reach a wide audience of people. Social media platforms are the ‘go-to’ for online marketing because of the huge amount of people who use these platforms. You can also use your websites social media pages to make posts, updates and share interesting facts about your website, and this will also increase the traffic flow to your website.

    Optimize Your Website for Mobile Devices:

    The rise in tablets and smartphones has resulted in many people using their mobile devices, iPads or tablets to browse the Internet. Many people who do not own a computer only use their mobile devices for Internet browsing. The unfortunate truth is that if your website is not optimized for mobile devices, many people will choose to exit your website upon first glance if they are unable to comfortably scroll through. Websites that are not optimized for mobile devices cause the user to manually zoom in and out of each page and makes the content very difficult to read and browse through.

    Stay Up to Date:

    Something that very easily drives people away from a website is a website that looks untidy or like it hasn’t been updated for a while. It is very important that you keep your website fresh and up to date, and it is also important that you respond to any comments or questions posted on your website. Failing to do so may place people under the impression that your website is not active.

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    SEO: A Worthwhile Venture or an Outdated Approach?

    There was a massive boom when the concept of SEO, or Search Engine Optimization, hit the scene a few years back. There was a lot of talk and emphasis placed on the benefit and importance of incorporating SEO content into websites, and many people immediately jumped on board in order to get their websites filled with SEO content. As time has gone on and many people have educated themselves with regards to the benefits of having SEO content on their websites, the SEO craze has seemed to disappear. Many people now feel that SEO is an unnecessary and outdated approach to take and feel that it may not be worth the energy and the work.


    Optimizing your website for search engines such as Google is still very much a worthwhile venture and if done correctly, it can be a huge benefit to your website. Unless you are providing a highly specialised or unique service which does not have many competing websites; chances are your website will not be mentioned at the top of a search engine result list. In fact, your website may only appear somewhere very far down the list of results, and many people do not even make it that far when searching for something online. People will most often select one of the first websites to appear, or they will select a link that appears on the first page of search results. If your website is not search engine optimized, it will be nearly impossible for people to find your website while searching online for similar products or services.

    As individuals or businesses, we can only reach a certain amount of people through our means of marketing and advertising. When our website appears as part of a search engine result, we have the opportunity to attract new clients and customers who we otherwise would not have been able to reach. SEO opens us up to an entirely new network of people and potential business.

    The one thing to keep in mind about SEO content is that it continuously needs to be updated. You will always have competitors and new websites who are also using SEO and who may begin to appear above your website, causing your website to move further down the list. It is important to keep updating your SEO content so that you can adjust it where necessary and keep your website appearing on search engines.

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  • How to Optimization

    You Have Created a Website! How to Make it Popular?


    Creating a website is not that humungous a job as it used to be a decade ago. You do not need to be an expert coder in PHP or ASP.NET to create a workable website for users to see. Today you can accomplish the job with the help of online tools which give you drag and drop features to create your website.


    With so much ease introduced in creating a website, the focus of a successful website has shifted from its creation to how successfully it is marketed. In today’s cyber domain, a website which is more successfully marketed earns more. No matter how spectacular a site you create, but if it does not reach out to people effectively it cannot bring you the desired dividends. For example, when you type a search on google.com have you ever wondered why certain sites appear on the first page and why some on the tenth? The sites appearing on the first page have a far greater chance of being visited by the users than the one located on the tenth page. They have a much more opportunity to be popular. Here we would

    suggest you certain tips on how to promote your website in a manner so that its ranking gets improved over the cyber search domains such as google.com


    1. Correct content

    In order to improve the ranking of your website, you first need to understand the principles on which the web search engines work. Google for example has soft wares called crawlers which roam around the cyber space and crawl various websites for specific key words. They are like ants which are looking for specific type of bread crumbs. If you want your site to get popular you must feed those ants with the correct bread crumbs! For your site to be picked up by Google, you need to tailor your content to contain those specific keywords that pertain to your product or concept. The greater number of keywords you have the more chances are that your website will be picked and ranked better by the search engine. Moreover, correct tags also make your website prominent.

    1. Back Links

    Another algorithm used by Google for ranking websites is to see how many times the website has been accessed from other popular websites. For example a popular website having your back link on it will bring more visitors to your site also, and thus improve your ranking in Google charts. Thus creating back links for your website on other popular websites is also a booster for your ranking.


    1. Consistency

    As in the real world, this phenomenon of consistency pays off in the cyber world also. Lots of websites are created each month but those sites fizzle out to anonymity due to the fact that after some time their owners or administrators abandon them. They do not update them regularly, nor provide fresh relevant material that could again be searched by Google or promoted elsewhere. Remain consistent and update your site regularly with relevant tags, keywords, current material which can catch the attention of Google crawlers.

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